Where young creatives
awaken their roar
Awaken The Lions is a creative marketing competition that brings together ambitious university students ready to challenge themselves beyond the classroom. Through real-world briefs, industry mentorship, and competitive experiences, the competition empowers emerging talents to sharpen their creativity, expand their perspectives, and take their first bold steps toward the future of the creative industry.
VOICE YOUR DREAM
Voice Your Dream is a call to every young creative to speak up for what they believe in.
Every breakthrough starts with a voice brave enough to be heard.
At Awaken The Lions 2026, you’ll turn passion into purpose, creativity into impact,
and your first roar into the beginning of something extraordinary.
- Vietnamese passport holder.
- Teams of 2 members.
- Born on or after 1 Jan 2004 (aged 18 – 22) at the time of the competition).
- Maintain active status as a full-time undergraduate
or college student within Vietnam or at international institutions. - Must not have graduated or have professional working experience
in the marketing, communications, or creative industry. - A team consisting of one full-time student
and one industry professional is not eligible to participate. - Students who graduate before 1 January 2027
are not eligible to compete.
Participating teams are required to create an original marketing strategy,
or a product debut plan, or a comprehensive integrated marketing
communications (IMC) project in English, all within a 48-hour timeframe.
- A 10-slide presentation, maximum 10MB, pdf
- A 60-second campaign video, created using
original self-shot footage, in MP4 format,
with a maximum file size of 100 MB. The video should
effectively communicate the campaign’s core message.
MILESTIONES
REGISTRATION FEE
Administrative Amendment Fees
100,000 VND/ info – Correction of registration details.
500,000 VND – Team member replacement, including changes to the registered national ID/Passport number or email address.